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THE BUSINESS SOUVENIR MARKET REVIEW

According market players estimates, the capacity of business souvenir and promotional products market in 2008 was $500-600 mln., during the crisis it fell down to 30-40%, but following this year results it will be more then $600 mln. The most optimistic-thinking experts assess the market turnover in $1 bln. in 2012.

For the last two years functional and original ideas have replaced useless souvenirs. Functionality, design, and price are important for corporate clients, almost 50% is souvenirs made by individual orders.

The textile promotional products (T-shirts, baseballs) are the absolute leader in sales, their market share is 25%. Moreover, computer accessories and different devices are very popular. 60% of sales are promo-gifts worth $30-60, VIP-gifts occupier only 15% of the market. An average price of one gift is less then $3.

Experts explain the growth of market by the market players activity, who reduced their costs during the crisis. Companies have redistributed their advertising budgets, thus they have increased internet and promotional products advertising.

According to experts forecast for 2012-2013, the changes are likely to be qualitative: demand in goods with individual design will increase; the market turnover is expected to rise to 10-15% as a result of new products introduction and new clients.

CONSUMER DEMAND

67% of Russian consumers consider that their purchasing power increased in 2011. Moreover 40% of the Russians expect their purchasing power to rise in 2012. It proves that the economic crisis exists in peoples heads, but it hasnt affected their wallets yet.

Russian consumers become more sensitive to the price of gifts and now they chose the most useful gifts at a minimum price. The share of Russian consumers who prefer useful gifts (87%) increased in 2011 in comparison with 2010 (97%), that is proved by the fact that the Russian consumers nowadays are ones of the most rational consumers in Europe.

Among clients the first three leaders are banks and other financial institutions, raw materials companies, food and pharmaceutical industries. The most of the respondents think that the situation in 2010 - 2011 didnt change.






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