The fair is visited by: producers, importers, regional dealers, distributors, representatives from wholesale companies, specialized retail shops and salons, trading houses, shopping centers and department stores, advertising agencies, marketing and promotion departments of the leading companies and banks, interior designers and many other specialists from all regions of Russian Federation.

International Specialized Trade Fair "GIFTS EXPO 2007" is highly promoted by "Gifts, Houseware and Costume Jewellery Manufactures and Suppliers Association" on the territory of Russia, CIS and Baltic countries, Europe and Asia.

There is a wide advertising campaign. The media activities are held on television, radio, in specialized magazines, at out-door advertising displays. More than 500.000 invitation cards are sent to the specialists of the sector and legislative bodies within Russia and CIS countries.